Regional Comparison

    North Texas Retail Trade Areas, Compared

    A destination district, a neighborhood core and an airport-fed main street are three different businesses for the same concept. This page is for deciding which trade area fits before any space is toured.

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    Which trade area fits which concept

    Eight North Texas retail nodes, each with the concept it tends to suit.

    Sundance Square and the Stockyards

    Destination and visitor traffic

    Downtown entertainment district and the historic Stockyards. Choose them when the concept is built for visitors rather than neighbors.

    West 7th and Camp Bowie

    Urban village and established corridor

    West 7th is restaurants, bars and boutiques; Camp Bowie is an established mix of local and national retailers. Choose them for residents and office workers.

    Clearfork and Hulen

    Planned mixed-use and power retail

    Clearfork is a planned mixed-use development; the Hulen node is a power center area. Choose them for southwest Fort Worth households.

    Southlake Town Square

    Concentrated high-income base

    Open-air core serving the surrounding households. Space rarely sits vacant long, so timing matters.

    Grapevine Main Street

    Tourism and airport trade area

    Historic downtown whose trade area pulls from a wider radius than its population because of hotels, tourism and DFW Airport.

    Roanoke Oak Street

    Restaurant district

    A restaurant district with identity out of proportion to the city's size, fed by SH 114 and I-35W growth.

    Keller and Colleyville

    Neighborhood services

    Keller Parkway, US 377 and SH 26 corridors serving the residential base, usually at a lower rent basis than Southlake.

    Flower Mound and Lewisville

    Planned retail versus value retail

    Flower Mound's Lakeside and FM 2499 retail is master-planned; Lewisville next door carries the value-retail inventory.

    How to choose between them

    Who walks pastVisitors, residents or office workers. Each corridor is built around one of the three.
    Trade area radiusTourism and airport traffic make Grapevine behave like a larger market; Keller behaves like its own neighborhood.
    Co-tenancyMatch the concept to the tenant mix already in the corridor, not to the rate.
    Total occupancy costMost North Texas retail is NNN. Compare taxes, insurance and CAM by city before comparing base rent.
    Availability timingSome cores rarely have a vacancy; build the shortlist across two trade areas.
    Infrastructure for the conceptRestaurant conversions depend on the space's existing infrastructure, which varies by district and building age.

    Why no rent table on this page

    Retail rents move by corridor, endcap versus inline, and the condition the space is delivered in. A regional average would be wrong for every specific storefront. Once the comparison narrows to two trade areas, we pull current, sourced comparables for the centers on the shortlist.

    Retail site selection checklist

    Choosing a North Texas retail trade area: common questions

    Southlake Town Square or Grapevine Main Street for a restaurant concept?

    They draw from different radii. Grapevine's retail trade area pulls from a wider radius than Southlake or Colleyville because of tourism, hotel demand and DFW Airport traffic. Southlake's core serves a concentrated high-income residential base. A destination concept leans Grapevine; a neighborhood concept leans Southlake.

    Why does a small city like Roanoke have so much restaurant identity?

    Roanoke's Oak Street restaurant district gives a small city outsized retail identity, and SH 114 and I-35W bring growth from both the Alliance corridor and the SH 114 office cities. It is a district comparison, not a city-size comparison.

    Downtown Fort Worth, West 7th or Clearfork for a storefront?

    Sundance Square and the Stockyards are destination districts; West 7th is an urban village of restaurants, bars and boutiques; Clearfork is a planned mixed-use development on the southwest side. The right one depends on whether the concept needs visitors, residents or office workers walking past.

    When is Keller the better trade area than Southlake?

    Keller is a neighborhood-services market along Keller Parkway and US 377, with requirements rooted in the surrounding residential base. Service retail, medical and personal services that do not need Town Square foot traffic usually find a lower rent basis there.

    Where does value retail sit in the Lewisville and Flower Mound corridor?

    Lewisville carries the industrial and value-retail inventory that Flower Mound largely does not. Flower Mound's retail is master-planned at Lakeside, River Walk and along FM 2499, aimed at a high-income residential base.

    Who handles the retail lease once I have picked a trade area?

    This page is for picking the trade area. Fort Worth storefront and shopping-center leasing is handled on fortworthcre.com, and Southlake and Flower Mound retail space have their own city sites, linked below. Call (817) 559-1235 to talk through the shortlist.

    Picked a trade area? The lease lives on the city site

    This site compares trade areas. Storefront, restaurant and shopping-center leasing is handled on the sites that own each city.

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